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The platform allows both mobile app and desktop users to browse events, view interactive color-coded seatmaps, complete purchases, and receive electronic or print tickets. SeatGeek, a mobile-focused ticket platform enabling users to buy and sell tickets for live sports, concerts and theater events, initially launched in 2009. While Nederlander's TixTrack may be the latest company to try to knock out the monolithic Ticketmaster, SeatGeek was the first to make a dent in Ticketmaster’s seeming duopoly on Broadway. SeatGeek Was The First to Take on Ticketmaster's Hold

The Nederlander Organization also has a presence overseas with the Adelphi Theatre and Aldwych Theatre in London. They also own major national venues housing Broadway tours and regional engagements include Chicago’s Cadillac Palace Theatre and The Nederlander Theatre Los Angeles’s Dolby Theatre and Hollywood Pantages Washington DC’s National Theatre and more. The 9 Broadway Nederlander Theatres comprise the titular Nederlander ( A Christmas Carol), the Brooks Atkinson ( Six), the Gershwin ( Wicked), the Neil Simon ( MJ), the Lunt-Fontanne ( Tina), the Palace (currently closed for the rebuild), the Marquis ( Beetlejuice), the Richard Rodgers ( Hamilton) and the Minskoff ( The Lion King). The Nederlander Theatre Group: What They Own If not, they could lose their biggest Broadway client and then may face the ultimate Broadway closing, obsolescence. Status Quo, For Nowįollowing the acquisition, Nederlander promised "a continued working relationship" with Ticketmaster for Broadway ticket sales, but they will likely replace Ticketmaster with their own TixTrack solution in due course.Īccording to industry sources, Ticketmaster is then expected to drop their commission rates to historic lows to hold on to the business. In August of 2022, the Nederlander Organization purchased TixTrack, a ticketing software company, for $22 million in cash.Ĭurrently Nederlander outsources all their Broadway theatre ticket sales to Ticketmaster, so the acquisition of TicTrack may spell the end of the Nederlander/Ticketmaster relationship. The Nederlander Group Acquires TixTrack and Puts Ticketmaster in Peril